Branding ⎢ Art Direction ⎢ Creative Strategy
Brief
Performance University was a freelance opportunity. After agreeing to a timeline and payment, the client let me have full creative control for branding his business. Handling the creative direction was an incredible experience that I enjoyed.
Date: August - September 2019
Role: Designer, Art Director, Creative Strategist
Problem
The client wanted to have a name and a brand that portrayed his vision of an athletic training facility that develops its athletes with a higher level of knowledge. A core identity to focus on was the guidance given by professionals in the craft while using scientifically proven methods for maximum results. All similar traits one would find at an educational university.
Solution
I designed a brand that followed a similar style to traditional universities combined with exercise and sport team brand identities.
The result was an impactful, eye-catching brand identity. The brand is made up of dynamic/action photography, Highly saturated colors, and a bold serif typeface for a logo. Combined, they made an identity that portrays a higher-level education for athletes that want to get to the next level.
•••••••••
Apparel
•••••••••
•••••••••
Business Collateral
•••••••••
•••••••••
Marketing
•••••••••
•••••••••
Website
•••••••••
•••••••••
Style Guide
•••••••••
